How I can help you

I can help in the areas of Client Management, marketing and sales.

As a foodservice broker for over 35 years my experience comes from working as a direct associate with a fortune 500 company, starting a foodservice brokerage company from scratch in the State of Virginia and ultimately forming a regional agency that was purchased by a large international food brokerage firm.  My experience locally was dealing with both large and small foodservice distribution companies (i.e. SYSCO, US Foods, etc.). I also had relationships with independent restaurants, chains and foodservice management companies.  I  spent the last few years of my tenure at a large international food brokerage agency as head of the USA's "Client Management Group".  I aided large companies in rolling out marketing plans and new product launches.  My last direct responsibility was rolling out Keurig Coffee nationally from scratch in the foodservice arena. I had a deep pride in our industry and was awarded the Foodservice Sales and Marketing Associations national award for most lifetime contributions to the Foodservice Industry in 2016. 

Areas of Expertise
  • Business Strategy & Planning
  • Manufacturing & Product Development
  • Human Resources & Internal Communications
  • Sales, Marketing & Public Relations

Industry Experience
  • Restaurants and Hospitality

Education

BS in Political Science and minor in Business Administration from High Point University.

Attended numerous industry training sessions while in the foodservice industry including the Notre Dame 's  Foodservice Agency Sales and Marketing certification.

 


John Woods Picture

Communication Methods

  • In Person